How to do Analysis on Landing page

Several analysis tools are available online, but for now we are discussing only CrazyEgg https://www.crazyegg.com/

 

Steps for creating snapshot for analysis:

  1. First need to login in Crazy Egg
  2. Need to add a snapshot using “Add” button (refer image below)
    screenshot_140
    (click image to inlarge)
  3. Enter the URL of page need to do analysis on and then press “Next” (refer image below)
    screenshot_141
    (click image to enlarge)
  4. Name the info and select devices and press “Next” (refer image below)
    screenshot_142
    (click image to enlarge)
  5. Leave everything as default in “Duration” screen
  6. As this takes a some time it will show status as “pending” (refer image below)
    screenshot_143
    (click image to enlarge)
  7. Once the status turn in “running” then you can click on link of the snapshot from the menu to view reports.

Types of reports:

  • Heat-map analysis: This report shows where user clicked once he visits the landing page. It helps to determine on what tweaks to be made on design so that user perform actions what we expect. Like if we want to make him sign up, then we must ensure that layout designed the way so user performs sign up and click register button.
    (check image below on view of heat-map analysis report)
    screenshot_144
    You can see “clicks” by user mapped by blue dots
  • Scroll-map analysis: This report where user scrolled and where paid much attention once he visits the landing page. It helps to determine on what tweaks to be made on design so that user pay attention to the section where we have some actionable content.
    (check image below on view of scroll-map analysis report)
    screenshot_145
    In image above you can see different shades of colors on snapshot, in the right you can see legend which shows color shades for different level of attention paid on page.
    White being the highest paid attention and Blue being the lowest paid attention.

Overall these analysis reports helps designers to tweak the changes in page so hat user perform the actions we expec him to perform.

 

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